Our guide to Cleansers

Removing every trace of dirt, sweat and makeup allows your skin to breathe, repair and renew itself. A flawless surface also helps your other skincare products penetrate deeper into your skin and do their jobs more efficiently.




There are many relevant questions you should ask yourself when choosing a good cleanser for your skin type and needs. We are here to guide you through each of these questions.



Cleansing your face should be an integral part of your skin care routine. It helps remove excess oil, sweat, makeup, dirt, and dead skin cells from your skin so your complexion can breathe. It should essentially be the foundation of your skincare routine and should be used before applying a serum, moisturizer, eye cream or makeup to your face. Some of the benefits of using a facial cleanser include:

  • Remove make-up as well as skin-ageing impurities such as pollution
  • Moisturises, conditions and replenishes your skin's natural barrier
  • Supports the natural exfoliation of the skin and helps reveal fresh, healthy skin
  • Fights skin problems like pimples, acne and hyperpigmentation
  • Balances your skin's natural condition, whether dry, dehydrated or oily


If you cleanse your skin first, your future skin care products will have a clean working base. That way, your skincare has the best chance of absorbing deep into the layers of your skin and delivering the hydration and nutrients your skin needs.

Cleansing is not just for acne-prone teens. Adult acne affects many people, but consistent use of facial cleansers can help treat acne in people of all ages.

Cleansers usually contain acne-fighting ingredients like salicylic acid, which make them effective at removing impurities and preventing breakouts.



You should always wash your face at least once a day, but depending on your skin type, you may get the best results by washing your face twice a day.

People with oily or acne-prone skin should cleanse their face twice a day, preferably in the morning and evening. This is to remove the buildup of dead skin cells that can form while you sleep, and to get rid of impurities that settle on your skin during the day.

People with dry, combination or sensitive skin can make do with one cleanse a day, preferably in the evening.



Here are some of the dos and don'ts of facial cleansers:

1. Do not be rough on your face - it is very important to treat your face gently. This means that there is no need to scrub your face roughly. This is not the exfoliation step!

2. Do not cleanse your face too often - unlike many other skincare products, a daily cleanser is gentle enough to use once or twice a day.

3. Apply a moisturizer before drying off - after your face is cleansed, the impurities are washed away and the moisturizer can be more easily absorbed into your skin.

4. When using your facial cleanser, gently massage it into your skin with your fingertips. Use small circular motions and apply gentle pressure before rinsing with water.

5. After a warm shower, avoid aggressively trying to towel dry yourself. Instead, gently pat your complexion dry.

6. Do not clean your face with dirty hands.


Check out our Cleansing oil-control toner for a lightweight step during your skin care routine. 

As always, do not hesitate to contact us if you have any questions about cleansers. Maybe we will create another article with the most frequently asked questions like we did with Retinol :)