Toner is a product that splits users, as some consider it useless and others swear by its skin balancing properties. Our experience tells us that a toner is a product that can significantly improve your skin.


Toning by EREZ Organic


Toner is best used as the first step after cleansing, as it helps to rid the skin of any residual impurities and leaves the skin refreshed and perfectly prepared for subsequent skin care routine. Adding a toner is a great way to take your skin care routine to the next level. 



Traditionally, the function of a toner has been to completely cleanse the skin, and often they have been formulated to be very astringent to remove all traces of oil and residue. The newer generation of toners still remove traces of debris, but in reality, they are designed to nourish and replenish the skin after cleansing and serve as a foundation for the rest of your skin care products.

After cleansing, skin care should always be applied from the lightest to the heaviest layer (with the exception of SPF). Due to its water-like consistency, toner should therefore be applied immediately after cleansing and before serums, moisturizers and oils. If you are using a super-soft toner with a focus on hydration, you can most likely use it daily.



One thing toner doesn’t do is tone! In the most classical sense, a toner is supposed to remove the last bit of dirt or bacteria on the skin- this prepares the skin for extractions and ensures that the bacteria isn't being spread.

There are three main benefits of a tone: 

1.) Removes impurities:

Toner can remove oil and traces of dirt, bacteria and make-up. It also removes the dust, dirt and impurities that may remain after washing with a cleanser. 

2.) Protects the skin:

Toner closes gaps in skin cells, reducing the risk of impurities penetrating the skin.

3.) Improves the effectiveness of other products:

Toners exfoliate and help other skin care products penetrate deeper into the skin.



The answer depends on your skin type and your needs. People with acne-prone, oily skin should get a toning in the morning, as we sweat at night and this can lead to blocked pores or breakouts. If your skin lacks essential vitamins and nutrients, a toner may be more necessary for you than for someone with already healthy skin, for example.

In general, we recommend at least three steps to your skin care routine: cleansing, toner and serums or moisturizer. The timing and consistency of how often you use the toner really depends on your skin type, your skin problems and the ingredients of the toner. We recommend that hydrating, calming and soothing toners can generally be used even twice a day.



We had hoped that this article would help you understand what a toner is and what it does. If you feel that you want to include a toner in your skincare routine, you do not have to wait any longer - we will be launching our own cleansing toner in exactly two weeks. Stay tuned for next week's article where we will explain the details!